What is
Because they shape purchase decisions, any business can be made or broken by customer perceptions. People’s perceptions form their reality. Periquin Strategy’s approach begins with understanding these perceptions, asking for feedback and conducting extensive research. Combining external perspective with internal realities forms the foundation for strategic action.
- Secondary research on the market, industry and competition
- Primary qualitative and/or quantitative research and testing
- Understanding your current and prospective customers’ perspectives
- Convergent thinking
What could be
Because new ideas are the lifeblood of business and allow you to truly differentiate your products, services and brand from the competition, Periquin’s next step is to build on the facts and take them to a higher level. Different forms of creativity expand the possibilities for success.
- Brainstorming with creative outsiders
- Understanding internal aspirations
- Tracking trends inside and outside of the industry
- Talking to creative customers and early adopters
- Divergent thinking
How to get there
Once a clear, differentiated marketing strategy is developed, it forms a foundation for action. Ideas then flow naturally from this strong foundation, and all activities and recommendations work together because they originate from a common strategy. The course of action follows.
- Putting it all together
- Making recommendations for action
- Transitioning to tactical resources
- Using research and ideas to focus on action, leading to results
